connected across cultures.
SociosPR is one of California’s leading award-winning multicultural PR, communications and outreach firms applying unique insights of Hispanic and general market audiences to achieve our government, nonprofit and corporate clients’ goals and objectives.
39%
The Hispanic/Latino community now represents over 39% of Californians
In 2021, for the first time in state history, the Hispanic/Latino population became the largest racial or ethnic group in California. The market represents a massive opportunity for business and a necessity for government and nonprofit programs seeking to support underserved markets.
your socio. your partner
We are a culturally rich impassioned team who promote and advocate for businesses of all sizes to engage diverse communities with culturally sensitive and respectful marketing communication strategies.
the bridge.
Our 5-step process ensures our clients successfully bridge the gap between general & multicultural audiences.
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We learn everything possible about your brand. We conduct historical research, ask key stakeholders questions and interview your consumers.
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We think through the strengths, weaknesses, and values we’ve uncovered. Then we use that data to define your plan.
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We know your goals and we know your position - so now it’s time to put it into action.
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Shout it from the rooftops — your new brand or campaign is ready for launch!
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We evaluate performance to ensure we’re making the best recommendations for your brand to be and stay as relevant and impactful as possible.
a diverse team for a diverse world.
Our team represents diversity across the board… from talents and skills to ethnicity and gender. We collectively strategize solutions to speak to and engage with our richly diverse communities.
the world has changed. has your strategy?
A strong strategy is a combination of audience understanding, discovering unique audience insights and the communications plan to change thinking, feelings and behaviors. SociosPR is a disruptive force to achieve results through an integrated marketing communications approach.
We ensure message and brand focus across all disciplines: Communications, marketing, advertising, public relations and outreach.
“Bonney Plumbing, Electrical, Heating and Air has benefitted from
the numerous media opportunities, articles, and events that SociosPR
has generated or produced for us over the years. They are always one step ahead in the game and have greatly increased our name recognition in northern California.”
Michelle McCauley, Vice President Corporate Development & Marketing at Bonney
our socios.
