Karla Aparicio

Marketing & Communications Strategist

Based in Bakersfield, California, Karla is bringing her deep passion for community engagement and strong background in media strategy and public affairs to her new role supporting business development and elevating impact for our clients.

Before joining SociosPR, Karla spent several years working with civic organizations and advocacy groups throughout California’s Central Valley—developing grassroots campaigns, coordinating local media initiatives, and helping ensure that underrepresented voices are heard in decision-making spaces.

Karla’s expertise spans both traditional and digital outreach, and she has a strong pulse on the cultural nuances that shape diverse communities across the state. Whether she’s helping to shape messaging for a public health initiative or supporting coalition-building for a statewide campaign, Karla leads with empathy, insight, and action.